Post by account_disabled on Dec 3, 2023 0:53:21 GMT -5
It is important to be clear that positioning has little to do with product characteristics and other rational elements; it's about perceptions and taking control of the narrative that consumers associate with your business.
With a clear brand positioning your company can tell consumers why it is different from all the others. By standing out, you strengthen your relationship with your existing customers and your company will be able to count on the fact that customers will be more likely to choose your product over that of a competitor.
Going back in time, we can see how various cigarette brands Country Email List did an incredible job of differentiating themselves, practically selling the same product: between being a Marlboro man and a progressive Camel enthusiast there was a big difference. In fact, each brand was associated with a clear image of the person who chose one brand over the other, and this was possible thanks to the variations in brand positioning.
VBBP, or visual brand perception, refers to how consumers visually recognize a brand.
Overall, brand perception is a consumer's representation of a particular business. Consumers form their perception of the brand based on a series of criteria:
Online reviews
News
Recommendations from friends
Personal experiences
External marketing (ads, social media, etc.).
Regardless of what your company claims to be, consumers may form a different opinion of it than what it actually is. Brand perception is related to brand positioning because they are both forms of communicating a brand's message to its customers.
The more you work to create precise personas for your brand, the more your consumers will be able to associate your company with those personas – themselves.
Why is brand percep
With a clear brand positioning your company can tell consumers why it is different from all the others. By standing out, you strengthen your relationship with your existing customers and your company will be able to count on the fact that customers will be more likely to choose your product over that of a competitor.
Going back in time, we can see how various cigarette brands Country Email List did an incredible job of differentiating themselves, practically selling the same product: between being a Marlboro man and a progressive Camel enthusiast there was a big difference. In fact, each brand was associated with a clear image of the person who chose one brand over the other, and this was possible thanks to the variations in brand positioning.
VBBP, or visual brand perception, refers to how consumers visually recognize a brand.
Overall, brand perception is a consumer's representation of a particular business. Consumers form their perception of the brand based on a series of criteria:
Online reviews
News
Recommendations from friends
Personal experiences
External marketing (ads, social media, etc.).
Regardless of what your company claims to be, consumers may form a different opinion of it than what it actually is. Brand perception is related to brand positioning because they are both forms of communicating a brand's message to its customers.
The more you work to create precise personas for your brand, the more your consumers will be able to associate your company with those personas – themselves.
Why is brand percep