Post by account_disabled on Nov 26, 2023 3:42:55 GMT -5
Of the phone. Sony Ericsson Marketing Director: It is no longer just an ordinary mobile phone that can make calls, its functions are much more than that. How do you explain this in a magazine ad? Because of these unique circumstances, a natural, human-to-human experience was chosen. Sony Ericsson's decision resulted in one of the most famous and successful campaigns in the history of stealth marketing. Sony Ericsson hired paid actors and actresses in cities across the U.S. to advertise its phones and make phone calls in users' natural environments.
Actors often stand in small groups at tourist Empire State Phone Number List Building or Seattle's Space Needle. Disguised as tourists, they use the sight as a backdrop and ask unsuspecting passers-by to take their photos. At the time, passers-by thought tourists would hand them cameras. When the actors asked passers-by if they could use their phones, everyone was unfamiliar with it. At that time, it was still a new product unknown to most people. When passers-by held the phone, the actors described the phone as really cool and that.
Choosing Sony Ericsson was the right decision. However, most passers-by had no idea a camera phone was supposed to operate so the actor took over the product description. Compared to traditional TV or print advertising, Sony Ericsson's successful stealth marketing campaign offers the following advantages: Unusual experience for customers Personal experience with new product innovation Word-of-mouth Product explanation Social nature of the.
Actors often stand in small groups at tourist Empire State Phone Number List Building or Seattle's Space Needle. Disguised as tourists, they use the sight as a backdrop and ask unsuspecting passers-by to take their photos. At the time, passers-by thought tourists would hand them cameras. When the actors asked passers-by if they could use their phones, everyone was unfamiliar with it. At that time, it was still a new product unknown to most people. When passers-by held the phone, the actors described the phone as really cool and that.
Choosing Sony Ericsson was the right decision. However, most passers-by had no idea a camera phone was supposed to operate so the actor took over the product description. Compared to traditional TV or print advertising, Sony Ericsson's successful stealth marketing campaign offers the following advantages: Unusual experience for customers Personal experience with new product innovation Word-of-mouth Product explanation Social nature of the.