Post by account_disabled on Oct 23, 2023 1:25:26 GMT -5
Here a slightly different path emerges from the one required by average planning. Here I have to write about topics that are close to her heart, I have to choose topics that she will look for spontaneously. It's not enough for me to know that he will probably be in front of the TV at pm. Buyer personas and marketing insights what is the relationship? Here we introduce the first of the two main elements that differentiate buyer personas and targets marketing insights . What is a consumer insight? It is a moment of sudden awareness that explains certain behaviors of human beings as customers.
That is, we basically say that at the basis of our behaviors in photo editing servies general and therefore also as customers there are more or less personal, more or less hidden, more or less conscious objectives. These objectives are what move us and push us, in this case, to buy something. When these objectives are shared across many customers, we can talk about insights. Finding basic insight therefore partly means explaining the behavior of different people through a single motivation. How do you find insights? Well, that's the hard part.
It's not like you walk down the street and stumble upon an insight. Consumer insights must be pursued, studied and verified. There are several techniques, my favorite is the Jobs to be Done theory, a technique for exploring customer objectives through interviews managed according to the doctrine. The Jobs to be Done theory starts from a very simple assumption, in the end each of us consumers tends towards perfection, therefore towards the constant improvement of.
That is, we basically say that at the basis of our behaviors in photo editing servies general and therefore also as customers there are more or less personal, more or less hidden, more or less conscious objectives. These objectives are what move us and push us, in this case, to buy something. When these objectives are shared across many customers, we can talk about insights. Finding basic insight therefore partly means explaining the behavior of different people through a single motivation. How do you find insights? Well, that's the hard part.
It's not like you walk down the street and stumble upon an insight. Consumer insights must be pursued, studied and verified. There are several techniques, my favorite is the Jobs to be Done theory, a technique for exploring customer objectives through interviews managed according to the doctrine. The Jobs to be Done theory starts from a very simple assumption, in the end each of us consumers tends towards perfection, therefore towards the constant improvement of.