Post by account_disabled on Jan 10, 2024 1:57:44 GMT -5
Text campaign in the GSA search engine (Google Search Ads) These are ads that appear just below product ads after entering a specific phrase in the Google search engine. Text advertising in Google search results Text ads can be broadly divided into three types: branded standard dynamic remarketing Brand campaign Next to the product campaign, this is one of the first ones we recommend creating. It focuses exclusively on phrases containing your brand name . You're probably thinking: why do I need this if when I type in my company's name I see it at the very top? Unfortunately, this is often a misconception of people starting their adventure with Google Ads. It is worth having a brand campaign to: dominate search results for your brand name, control your brand's message, protect yourself from competitors who may target your brand name with ads, which may result in redirecting traffic to their sites, acquire customers who are close to conversion in a cheap way.
A brand advertisement for Nike, and underneath it the first organic result also from the same brand. Standard text campaign This is the most popular and best known to the "broad public" type of advertising. Although it seems simple, it is one of the most difficult due to the availability Email List of many options and functions. A poorly thought-out text campaign may generate only costs instead of profits. Therefore, for beginner online stores and with small budgets, we recommend skipping it for now. In larger e-commerce stores, a search engine campaign can be a perfect complement to product advertising . We can use advertising to promote, for example, the best products or categories.
DSA (Dynamic Search Ads) campaign In this case, you don't have to bother with selecting keywords and writing advertising headlines. All you need to do is complete two lines of ad text. Google will do the rest for you. Sounds perfect? You must remember that more automation = less control . Therefore, be sure to monitor search terms, block those that you do not want to be displayed for, and include phrases that you use in other campaigns. It is also worth excluding subpages such as blog, company or delivery information for dynamic advertising purposes. DSAs campaign for one of our clients in the period May 2021 - May 2022. You can use DSA, for example, by promoting individual store categories in separate ad groups.
A brand advertisement for Nike, and underneath it the first organic result also from the same brand. Standard text campaign This is the most popular and best known to the "broad public" type of advertising. Although it seems simple, it is one of the most difficult due to the availability Email List of many options and functions. A poorly thought-out text campaign may generate only costs instead of profits. Therefore, for beginner online stores and with small budgets, we recommend skipping it for now. In larger e-commerce stores, a search engine campaign can be a perfect complement to product advertising . We can use advertising to promote, for example, the best products or categories.
DSA (Dynamic Search Ads) campaign In this case, you don't have to bother with selecting keywords and writing advertising headlines. All you need to do is complete two lines of ad text. Google will do the rest for you. Sounds perfect? You must remember that more automation = less control . Therefore, be sure to monitor search terms, block those that you do not want to be displayed for, and include phrases that you use in other campaigns. It is also worth excluding subpages such as blog, company or delivery information for dynamic advertising purposes. DSAs campaign for one of our clients in the period May 2021 - May 2022. You can use DSA, for example, by promoting individual store categories in separate ad groups.